Top 10 C Store Distributors

Top 10 C Store Distributors

Every manufacturer aims to ensure his business thrives as he gets his product across a wide range of consumers and also having higher demand in the market. With the help of a convenience store distributor, this can be achievable and also at a lower cost.

Distributors are managements that help small and large scale manufacturers convey their products to the retailers for sale. They serve as middlemen in the distribution channel. With your product market-ready, finding a convenience store distributor to network with should be the next step.

Provided below are the top ten convenience store distributors:

  • McLane Company
  • Core-Mark Holding Company
  • H.T. Hackney Company
  • Eby-Brown Company
  • Amcon Distributing Company
  • Farner-Bocken Company
  • GSC Enterprises Incorporated
  • Harold Levinson Associates Incorporated
  • S. Abraham & Sons Incorporated
  • Imperial/Harrison super-regional distributors

#1: McLane Company: McLane Company is one of the largest distributors in the country that supplies foodservice and provides grocery for merchandise. They have 80 distribution centers across the country and deliver over 50,000 different consumer products to over 90,000 locations.  They service convenience stores, chain restaurants, and retail traders that sell alcoholic beverages.

#2: Core-Mark Holding Company: Core-Mark started in 1888. They are one of the most respected marketers that services grocery, drug, and other small format retailers that sell consumer packaged goods. With 28 distribution centers spread across the United States, they focus on the purchase and delivery of general merchandise, beauty, and health products.

#3: H.T. Hackney Company: Hackney is one of the largest wholesale distributors in the united states that provides quality customer service and competitively priced merchandise. They distribute over 25,000 products to over 30,000 market and stores.

#4: Eby-Brown Company: Eby-Brown has been a top convenience store supplier for over 120 years.  They are the largest privately-owned distributor in the U.S

#5: Amcon Distributing Company: Amcon majorly distributes consumer products such as beverages candy, tobacco products, and cigarettes. They supply over 14,000 different consumer products to about 5,000 retailers throughout the United States.

#6: Farner-Bocken Company.: Farner-Bocken is an operated distributor of convenience products that supply over 14,000 items, including beverages, snacks, candy, groceries, cigarettes and convenience foods.

#7: GSC Enterprises Incorporated: Grocery Supply Company provides excellent service to customers. They have their location Sulphur Spring, Texas.

#8: Harold Levinson Associates Incorporated: Harold Levinson Associates started in 1977 and has grown into one of the largest convenience store distributors in the United States. They make over 3,000 deliveries daily.

#9: S. Abraham & Sons Incorporated: They have their niche in the food industry servicing retail stores all around the Midwest.

#10: Imperial/Harrison Super Regional Distributors: Imperial has 8,000 convenience store products to shelving, equipment, and store design.

These store distributors have been rated the top 10 in America as they offer quality services. Before choosing the distributor to work with, first, confirm they have a common interest with your brand. This way, you can watch your business grow with high profits.

Largest C-Store Distributors

Largest C-Store Distributors

The United States of America is filled with numerous convenience stores selling a wide variety of products, including groceries, general merchandise, toiletries, and all other supplies. As a manufacturer, it is a thing to have a retail-ready product, and it is another to have them in these stores and circulated in the market. To accomplish this, there are companies you can network with that will help you get your product across the market.

These agencies are called convenience store distributors. A manufacturer approaches them with the product he wants to market for sale. They then help in disbursing his product to the convenience stores and ultimately to the consumers of his product. There are quite many distributors out there servicing convenience stores, but there are some that have proven to be the largest.

Listed below are a few of the largest convenience store distributors:

  • McLane company
  • HT Hackney
  • Core-Mark
  • Eby-Brown company

#1: McLane company: McLane company started in 1894 and is currently one of the largest distributors in the country. McLane Company supplies foodservice and provides grocery for merchandise. With 80 distribution centers across the country, they buy, sell, and deliver over 50,000 different consumer products to over 90,000 locations. With this large number of costumers, McLane is still known to deliver products on time and to offer excellent customer service. They service convenience stores, chain restaurants, and retail traders that sell alcoholic beverages.

#2: HT Hackney: HT Hackney started in 1891. They are also one of the biggest wholesale distributors in the United States. They have their distribution center strategically placed across the country, covering 22 states with a supply of over 25,000 products to over 30,000 markets and stores. Providing excellent customer service, they focus on ensuring that convenience stores get their goods supplied from them without having to rely on any other distributor.

#3: Core-Mark: Core-Mark started its service in 1888. They are one of the largest known market distributors on the Northern side of America. Having 28 distribution centers spread across the United States, they serve more than 29,000 stores and markets. Core-Mark is also a top market distributor known for full-service marketing, competitive pricing, and getting products delivered on time. They major in servicing grocery, drug, and other small format retailers that sell consumer packaged goods.

#4: Eby-Brown Company: Eby-Brown company is the largest privately-owned distributor in the United States. They service 13,500 retail locations across the country. Eby-Brown has been a top convenience store supplier for over 120 years.

These four distributors have been in the distribution industry for years, and the experience and understanding that exudes from such a company is of great value. So, when searching for distributors and comparing them to one another, always have in mind how these model companies operate. Moreso, don’t forget that choosing a distributor that agrees with your product is vital to ensure good sales.

List of C Store Distributors

List of C Store Distributors

As a manufacturer, once your product is ready for sale with your customers in mind, you’ll need someone to supply your goods, which involves finding the right wholesale distributor for your brand. Distribution is a very crucial factor in the supply process. A distributor helps in conveying products from the manufacturers to the retailers.

With the help of the distributor’s list, the process of locating a distributor becomes a lot easier. A convenience store distributor list comprises distribution companies with information about them, such as their names, location, contact, and kinds of products they supply.

Below is the list of some prominent and active convenience store distributors in the United States of America:

  • Mr. Checkout Distributors
  • McLane Company
  • Core-Mark
  • HT Hackney
  • KY Closeouts, Inc.
  • Springhill Cheese
  • Muswick LLC
  • Farner-Bocken Company

#1: Mr. Checkout Distributors: Mr. Checkout is a group of full-line grocery, independent distributors with their headquarters in Oviedo, Florida. Their distributors’ service about 35,000 stores around the country.

Telephone: 1-800-367-0076.

#2: McLane Company: McLane is a wholly-owned unit of Berkshire Hathaway Incorporated. Having 80 distribution centers across the united states, they supply over 50,000 products to about 90,000 retailers across the country. McLane services convenience stores, chain restaurants, and retail traders that sell alcoholic beverages.

Telephone: (254) 771-7500

#3: Core-Mark: Core-Mark is one of the largest distributors in the country. With 28 distribution centers spread across the United States, they focus on the purchase and delivery of general merchandise, beauty and health products. They service over 29,000 stores and markets across the United States.

Telephone: (650) 589-9445

#4: HT Hackney: HT Hackney supplies over 25,000 products to over 30,000 market and stores. They have their distribution center placed across the country covering 22 states, with the majority on the eastern side of the united states.

Telephone: 865-546-1291

#5: KY Closeouts Inc.: KY closeout distributes various products such as; candy, cosmetics, beverages, snacks, perfumes, cleaning supplies, and more. They offer the best closeouts, cleaning, general merchandise, and food products on the market. KY closeout is located at Tompkinsville, Kentucky.

Telephone: (270) 407-5400.

#6: Springhill Cheese: They provide customers with the best quality and assortment of organic dairy products. Springhill cheese is located in Petaluma, California.

Telephone: 480-548-7672

#7: Muswick LLC: They distribute a wide range variety of products such as cigars, automotive, bags, soda, and beverages, cakes, health and beauty products, cleaning supplies, snacks, cigarettes, tobacco, racks and more. Muswick is located in little rock, Arkansas United States.

Telephone: 501-374-5562

#8: Farner-Bocken Company: Farner-Bocken headquarter is located in Carroll. They supply over 14,000 items, including paper, ice cream, chemicals, automotive, tobacco, beverages, snacks, candy, groceries, cigarettes, and convenience foods.

Telephone: 1-800-274-8692.

Finding a convenience store distributor for your product should be of less stress with the information provided. Working with the right one for your brand would maximize profit and ensure growth in your business.

C Store Distributors, Florida

C Store Distributors, Florida

Florida is one of the most beautiful states in the United States of America due to the presence of astonishing architecture, fantastic beaches, and theme parks, mainly the famous Disney Land attracts a lot of visitors from a vast number of countries from around the world.

Having a population of over 20 million citizens, Florida has an increasing demand for the supply of consumer products. Currently, about 20% of Florida’s population is engaged in retail trades.

Getting manufactured products across to retailers and consumers may be a tedious task, which is where the distributors come to play. They serve as the connection link between manufacturers and retailers, helping manufacturers transport their products to retailers and as well as service convenience stores.

There are quite many wholesale distributors in Florida. Some top and reliable brands offering wholesale distribution services include:

  • Convenient Wholesalers of America
  • Colonial Distributing Incorporated
  • Orlando Novelty Wholesaler, Smoke Shops Supplier
  • Zuma & Sons Distributors Corporation
  • Gimix Incorporated
  • Mr. Checkout Distributors
  • TriCity Vending Supply Incorporated
  • C Store Depot

#1: Convenient Wholesalers of America:  CWA services convenience stores, hotels, restaurants, and other retailers. They deal mainly with food and beverages. CWA has its warehouse located in Florida.

#2: Colonial Distributing Incorporated: CDI distributes groceries, beverages, and Tobacco to over 3000 convenience stores in the state. They are located in Tampa, Florida.

#3: Orlando Novelty Wholesaler, Smoke Shops Supplier: Orlando Novelty Wholesaler carries out the distribution of a vast range of products to stores, not only convenience stores but also vape stores and smoke shops. They are seen as the leading wholesale distribution brand in Orlando, Florida.

#4: Zuma & Sons Distributors Corporation: Zuma and sons corporation is the number one leading brand when it comes to wholesale distribution of food and beverages across Florida. It is located in Miami, Florida.

#5: Gimix Incorporated: Gimix Incorporated supplies various to different gas stations and convenience stores in the state. It is located in Boca Raton, South Florida, United States.

#6: Mr. Checkout Distributors: Mr. Checkout Distributors is an independent group of distributors and wholesalers that offers distribution services to convenience stores, drug stores, supermarkets. It’s located in Oviedo, Florida.

#7: TriCity Vending Supply Incorporated: TriCity Vending supply is majorly involved in the distribution of consumer products such as snacks, beverages, food items, and so much more. They have excellent customer reviews as regards the services provided. It is located in Miami, Florida.

#8: C Store Depot: The C store depot majorly distributes equipment and supplies to convenience stores across the late of Florida being located in Tampa. They also deal with the distribution of alcoholic beverages and Tobacco throughout the state to several convenience stores.

If your target customers are in Florida, you can check out these distributors. But before you network with any distributor, make sure their interest correlates with yours. This way, you are sure of high returns in your business.

C-Store Items for Wholesale Distributors

C-Store Items for Wholesale Distributors

Convenience stores, commonly known as c-stores, are retail shops usually beside gasoline stations that stocks and sell a wide variety of everyday consumer items. These items range from toiletries, magazines, confectionery, to snacks, beverages, drinks, drugs, and other household supplies. 

For the effective function of a convenience store, it must stock the right selection of supplies and equipment. This way, the products provided are correctly displayed, stored to keep them fresh and protected at all times.

Consumers are interested in instant service and variety, so to retain and keep them coming in their numbers, it is necessary to supply certain items.

Below is a list of items for wholesale distribution:

  • Merchandizers
  • Snack station supplies and equipment
  • Beverage and drinks equipment and supplies
  • Product display cases and warmers
  • Toiletry and drug supplies
  • Janitorial/ maintenance equipment and supplies
  • Refrigerator
  • Dispensers

#1: Merchandisers: Merchandisers are convenience store equipment designed for the display of products. This is to make consumers access various products quickly and also to keep the products fresh and free from contamination. The three types of merchandisers are open merchandisers, commercial merchandisers, and freezer merchandisers.

#2: Snack station supplies and equipment:  This section consists of the microwave, toaster, ovens, trays, snack bags, confectionery, burger, chips, nachos, hot dog, pizza. Some of these are hot food that may require display warmers.

3: Beverage and drinks equipment and supplies: This group of equipment consists of coffee and tea equipment, coffee, tea, bottled water, espresso, disposable cups, sugary beverages, smoothies, straws, hot chocolate, dip trays, coffee and tea brewers, slushy machines and blenders.

#4: Product display cases and warmers: In a bid to entice customers, you need to display your products. Customers won’t buy what they cannot see; these items are essential for distribution. Also, some products must be kept warm. In such a case, warmers are used.

#5: Toiletry and drug supplies: Items under this category includes female hygiene products, soaps and detergents, hand sanitizers, toilet papers, and over the counter drugs.

#6: Janitorial/ maintenance equipment and supplies: These are equipment used to keep the business environment clean and healthy. They consist of trash bins, cleaning chemicals, hand dryers, air fresheners, paper towels, disposable gloves, mops and buckets, brooms, and light bulbs.

#7: Refrigerators: Refrigerators are essential equipment in the convenience store, since the majority of products require refrigeration to be kept fresh. These days we have walk-in refrigeration systems, reach-in refrigeration systems, and even under-counter refrigerators.

#8: Dispensers: There are different types of dispensers for a variety of products available in the convenience stores. There are the beverage dispensers, hot water dispensers, hot food dispensers, Ice, and water dispensers.

Shelves, dunnage racks, stands, and tables are necessary items that should also be available. With the right stock of items arranged properly to satisfy customers want, one can be rest assured of excellent sales and more customers trooping in and out.

C-STORE WHOLESALE DISTRIBUTORS

C-STORE WHOLESALE DISTRIBUTORS

As a manufacturer, building your business is considered vital in the manufacturing process as every manufacturer desires to be profitable and as well get their products across to a large number of consumers. Having to transport the manufactured products to retailers may be overwhelming work on the manufacturer’s part. A wholesale distributor can serve as a distribution link between manufacturers and retailers to boost the productivity of manufacturers.

Wholesale distributors are managements that help manufacturers transport their products to the retailers or consumers directly if they deal with drop shipping. They relieve manufacturers of the stress and cost of conveying their products to convenience stores.

With an increase in demand for your product comes supply. There are quite many wholesale distributors you can work with to help efficiently disburse your products to the retailers. Some prominent brands offering wholesale distribution services include:

  • Orlando novelty wholesaler, smoke shops supplier
  • Convenient wholesalers of America
  • Bismillah cash and carry
  • Gimix Incorporated
  • C store depot
  • Zuma and sons distributors corporation

#1: Orlando Novelty Wholesaler, Smoke Shops Supplier: Orlando Novelty Wholesaler have their warehouse location in Orlando, Florida in the United States. They are known for excellent customer service as they distribute various kinds of products to convenience stores, including smoke shops and vape stores. They are also considered the leading wholesale distribution brand that serves central Florida and nearby areas.

#2: Convenient Wholesalers of America: Convenient wholesalers of America offer services to restaurants, convenience stores, hotels, and other retailers. They deal majorly in food and beverages. CWA has its distribution center located in Fort Lauderdale, Florida.

#3: Bismillah Cash and Carry: Bismillah cash and carry are majorly concerned with the distribution of groceries to convenience stores in the state. For a manufacturer on the lookout for wholesale delivery of groceries to grocery stores and convenience stores, working with Bismillah cash and carry will be of great help. Bismillah is located in Miami, Florida.

#4: Gimix Incorporated: Gimix Incorporated deals with the distribution of various products to several convenience stores and gas stations in the state. This wholesale distribution company is located in Boca Raton, South Florida, United States.

#5: C Store depot: The C store depot deals majorly in the distribution of equipment and supplies to convenience stores across the late of Florida. They also supply tobacco and alcoholic beverages throughout the state to several convenience stores. They have their warehouse situated in Letourneau Circle, Tampa, Florida.

#6: Zuma and Sons Distributors Corporation: Zuma and sons corporation started in 1985 and is known to be the largest independent distributor covering Southern Florida. They are the top leading brand involved in the wholesale distribution of products ranging from candy to food and beverages across Florida.

Wholesale distributors play a vital role in the distribution industry. They help to manage a sales force, analyze market demand, and manage supply according to it. With these wholesale distributors, a good sale is guaranteed in your business.

5 C Store Distributors

5 C Store Distributors

Convenience stores are small stores known for sales of everyday items such as food supplies, beverages, candy, and more. They are mostly located beside gasoline stations for easy access to these items. Many of these stores get goods they sell from distributors around their vicinity.

As a manufacturer that wants to ensure good sales in the business and flow of your products in the market, it is essential to get your goods to these stores via a distributor. A distributor is an agency that purchases goods in large quantities from a manufacturer and supply to convenience stores and other retail traders in the market.

With your goods retail ready, below are five convenience store distributors you can work with to get your goods disbursed across the country:

  • McLane Company
  • Core-Mark
  • Eby-Brown company
  • HT Hackney company
  • Farner-Bocken company

#1: McLane Company: McLane joined the distribution industry in 1894. This company is one of the largest in the country, with 80 distribution centers across the country. They supply over 50,000 goods to over 90,000 locations. They service convenience stores, chain restaurants, and retail traders that sell alcoholic beverages. Their major distributions are food services, grocery, drug store, and alcohol supplies.

#2: Core-Mark: Core-Mark is also one of the biggest distributors in Northern America. They started distribution service in 1888. They service more than 29,000 stores and markets across the United States. They have 28 distribution centers spread across the United States, and their primary focus is on the purchase and delivery of general merchandise, beauty, and health products. They are known for delivering goods on time, a full-service marketing and competitive pricing.

#3: Eby-Brown Company: Eby-Brown company is the largest privately-owned distributor in the United States and has been a top convenience store supplier for over 120 years. With seven distribution centers, they service 13,500 retail locations across the country.

#4: HT Hackney Company: HT Hackney company started in 1891. The goal is to focus on offering quality services and extremely competitive prices to ensure stores get their products from their company without having to depend on any other distributor. With their distribution center placed across the country covering 22 states, they supply over 25,000 products to over 30,000 market and stores.

#5: Farner-Bocken Company: Farner-Bocken is an operated distributor of convenience foodservice products. This company has been working with customers since 1939 to supply products, programs, and ideas, which in return yields dollars to their bottom line daily. Their supply of over 14,000 products across the country includes: convenience foods, beverages, ice creams, candy, groceries, tobacco, supplies, paper, cigarettes, snacks, and chemicals.

Distributors supply manufacturers goods to retailers; they render exceptionally quality service. Working with these distributors, you can sit back and watch your goods on high demand in the market, accompanied by a great return on investment.

Top C-Store Distributors

Top C-Store Distributors

Distributors play a vital role in the distribution channel of every industry. Retailers need them for the supply of goods to their stores. Manufacturers, as well, need these agencies to get their products to the market. Since every manufacturer’s target is to yield profit and ensure their goods are one that satisfies consumer wants, it is essential to work with distributors capable of providing that.

Distributors are agencies that buy goods from manufacturers, store them in their warehouse, and disburse to convenience stores and other retail traders. They are also known as the middlemen in the distribution channel as they do the major work in connecting the manufacturers and retailers.

Certain distributors have been in the industry over the years and have proven to be reliable as they render quality services and are known for on-time delivery.

Below is the list of the top convenience store distributors in the United States:

  • Core-Mark
  • McLane company 
  • HT Hackney
  •  

#1: Core-Mark: Core-Mark is one of the largest known market distributors on the Northern side of America. Core-Mark started its service in 1888. They are currently servicing over 29,000 stores and markets across the United States. Core-Mark is also a top market distributor known for delivering products on time, a full-service marketing and competitive pricing. They focus on the purchase and delivery of general merchandise, beauty, and health products, having 28 distribution centers spread across the United States.

#2: McLane company: McLane company is one of the largest and most popular distributors in the country that started in 1894. They are engaged in the supply of grocery and drug stores, alcohol supplies, and also food services. Proving that they are the top distributor in the country, they boast of 80 distribution centers across the country in which they supply over 50,000 products to over 90,000 locations. They service convenience stores, chain restaurants, and retail traders that sell alcoholic beverages. Regardless of the large customers they have, this company still delivers on time and prove to offer quality service.

#3: HT Hackney: HT Hackney is one of the largest wholesale distributors in the U.S, founded in 1891. They provide quality customer service and competitively priced merchandise. Their goal is to ensure that stores can completely stock their store without having to rely on any other distributor. They have their distribution center situated across the country, covering 22 states. With the majority of their distribution centers on the eastern side of the united states, they supply over 25,000 products to over 30,000 market and stores. 

From time to time, these distributors have proven to be the top distributors in the country, supplying goods to various stores in the market across the states. As a retailer, getting products from these distributors would facilitate growth in your business. Also, as a manufacturer, you can be rest assured of the safety of your goods in their warehouse and a reach to a large variety of customers.

Are CBD Products Right For Your Store?

You may have noticed that CBD’s popularity is on a steady path of growth. In fact, by the time you finish reading this post, its popularity will have flourished even more. Cannabidiol (CBD) is creating a serious buzz among consumers focused on healthy living, and its ubiquity is starting to take shape, as it shows up everywhere and in everything. It is being marketed in an array of products from lotions to capsules, to consumables like water or honey, to even pet products. CPG brands are igniting acceptance, as they’ve seen the public interest and the potential of the product.  

But consumers and brands are only one side of the CPG/CBD equation. “Natural and specialty brick-and-mortar stores represented about 14 percent of the $190 million in U.S. hemp-based CBD sales in 2017, according to Hemp Business Journal. By 2022, those stores are projected to account for 28 percent of the $650 million sales.” 1 https://www.newhope.com/products-and-trends/cbd-retail-need-knows

For retailers, it’s imperative that you, too, know what you’re getting into if you’re stocking CBD products on your shelves, in order to protect your business and your consumers. Here are three points to consider in the face of this latest high-flying product.

1.  Do Due Diligence. CBD oil is still illegal at the federal level, and, “the Federal Food, Drug, and Cosmetic Act prohibits adding even approved drugs to human or animal food in interstate commerce.”2 https://www.washingtonpost.com/business/2019/06/24/cbd-infused-food-beverages-are-still-illegal-under-us-law-so-why-are-they-everywhere/?utm_term=.f4f81ab1e5fd Hemp was legalized in 2018, but hemp-derived cannabidiol, the article goes onto explain, is still in “limbo.”3 https://www.washingtonpost.com/business/2019/06/24/cbd-infused-food-beverages-are-still-illegal-under-us-law-so-why-are-they-everywhere/?utm_term=.f4f81ab1e5fd Why? Because the FDA is trying to understand the effects CBD has on a person’s body, what cumulative exposure could mean for a person, how it affects people at various stages of their lives, and the safety of using it on animals. As of today, the products you stock should come from the plant source outlined in the 2014 Farm Bill: industrial hemp-derived, full-spectrum hemp oil. This means it contains less than 0.3 percent THC. It also means no CBD isolates. 4 https://www.newhope.com/products-and-trends/cbd-retail-need-knows

What’s more, while the FDA acknowledges that there are some products with CBD added in, or label CBD as a dietary supplement, they note that it’s illegal to market CBD as such.5 https://www.fda.gov/consumers/consumer-updates/what-you-need-know-and-what-were-working-find-out-about-products-containing-cannabis-or-cannabis

Knowing that the CBD landscape is so topsy-turvy, and there may not be a ruling anytime soon (probably not until guidelines are drafted, which could take years), retailers need to decide if selling CBD-infused products are worth it to their bottom line. If they are, then it’s imperative for retailers to do their research, and make sure the products aren’t crossing state lines.

2. Understand the Market. CBD products can be a bit controversial, so if a retailer is committed to selling them, then that retailer needs to decide how their existing customers will react to CBD products and how to sell the products to consumers. There are certainly going to be some similarities in how a retailer would market to consumers who have a focus on health and wellness. 

“Retailers selling CBD products likely seek to attract consumers with disposable income intent on pursuing trendy health and wellness products that fit natural, additive-free lifestyles,” notes Grocery Dive.6 https://www.grocerydive.com/news/retailers-see-opportunities-to-promote-cbd-products/545384/ But CBD products bring with them an almost-cult like following that is eager for new and more products. Retailers will need to figure out how to engage both of these groups. What’s more, since there are so many legal rules around selling CBD products, retailers need to be savvy about how they’re marketing the products to ensure they’re hitting the mark.   

3. Educate Consumers. Myriad CBD products on the market today claim health benefits from easing stress to reducing inflammation or even curing cancer. However, like any health product, what’s right for one person isn’t always right for the other and with so much information (and, let’s face it, misinformation) surrounding CBD products, consumer education is key. Specialty Retailer Come Back Daily is doing just that, hosting community events, working with suppliers on sampling, and more.7 https://www.bevnet.com/news/2019/cbd-retailer-aligns-with-brands-emphasizes-education  

Should consumers be educating themselves? Yes, of course. But as a responsible business, retailers shouldn’t hesitate to take the lead and have a hand in that education surrounding CBD. Make information easily and readily accessible so consumers know what they’re getting into.

CBD products are poised to explode in the near future, and retailers need to be ready. Similar to the advice to suppliers, be an informed retailer, and your consumers will thank you.

Looking to bring in CBD products onto your retail shelves? Explore trending cannabis products in the CBD Collection on RangeMe.  

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1, 4. https://www.newhope.com/products-and-trends/cbd-retail-need-knows
2, 3. https://www.washingtonpost.com/business/2019/06/24/cbd-infused-food-beverages-are-still-illegal-under-us-law-so-why-are-they-everywhere/?utm_term=.f4f81ab1e5fd
5. https://www.fda.gov/consumers/consumer-updates/what-you-need-know-and-what-were-working-find-out-about-products-containing-cannabis-or-cannabis
6. https://www.grocerydive.com/news/retailers-see-opportunities-to-promote-cbd-products/545384/
7. https://www.bevnet.com/news/2019/cbd-retailer-aligns-with-brands-emphasizes-education

How to Create Holiday Gift Guides That Inspire Shoppers & Increase Sales

A gift guide is one of the most powerful tools you can have during the holidays. It allows you to showcase your products, inspire shoppers, and stay top of mind throughout the season.

But it’s important to note that creating a winning gift guide takes more than just rounding up your products and putting them in a catalog. Releasing gift guides is a tradition in the retail world, so yours would have to be thoughtfully curated and marketed.

Today we’ll talk about how you can accomplish that. Below are some of the things you could do to ensure shoppers actually pay attention to your gift guides.

1. Look at sales data and trends to determine which products to include

How do you decide which products should make it into your gift guide? One reliable way is through the use of data. Here are some ideas:

Popular products

Generate reports on your top sellers, identify the items that would make for great presents, and include those in your guide. You could, for example, have a “Featured” section on your guide to showcase gifts that everyone would love.

The “Gift” section on Alex and Ani’s website, for example, has a subcategory called “Our Best Gifts” which compiles the brand’s bestsellers.

Shopper segments

Ideally, your gift guide should contain products that would appeal to various shopper segments. If you can, generate sales reports according to customer category.

For example, if you’re able to segment your customers according to their gender, then you can use that information to curate “Gifts for Him” and “Gifts for Her” collections (more on this in a bit.)

Market trends

It’s also a good idea to look at market and consumer trends. What styles or activities are popular among your target consumers? Are there any trends or products that everyone seems to be getting into? Get a feel of what’s happening in your market and incorporate those trending products into your guide.

Use a tool such as Google Trends to identify opportunities in your location or industry.

Let’s say many of your customers are getting into health and wellness. If this is the case, then consider stocking products for improving one’s health, and then include those items in your gift catalog.  

2. Make it a team effort

Numbers and sales trends, while helpful, aren’t the only things you should rely on. Be sure to gather qualitative information from your associates and get their say on which products would do well during the holidays (or the specific occasion that you’re creating the gift guide for).

PGA TOUR Superstore, a national retail chain of golf stores, does this when they’re creating their gift guides, and according to Chief Marketing Officer Matt Corey, the practice has worked well for them.

“Our internal team reviews every product category to hand-pick the best products that we want to present as gift ideas, then we present those items both in-store and through various online marketing efforts as well,” he says.

3. Ask your customers

You shouldn’t be creating your gift guide in a vacuum. Go out there and talk to your customers about their ideas or any items that they think should be included.

When chatting up shoppers in-store, casually ask them about what they’re planning to buy for the holidays and what they’d like to receive. You’ll get a lot of anecdotal information, but if you do it enough times you and your staff should be able to spot patterns.

You could also use social media and online polls to gather insights.

PGA TOUR Superstore, for example, leverages social media to let customers share the items the love, as well as vote on their top gift ideas.

Consider doing something similar in your business. Post a quick social media update asking your fans and followers which of your products would they like to receive this season. Or if you’re considering adding a particular item to your gift guide, try posting an image of it on Facebook and Instagram and see how your customers react.

Got a huge following on Twitter? Interact with your followers using polls. For instance, here’s an poll from Stowaway Cosmetics asking their followers about their mascara presences:

Or, check out this example from Denny’s diner which asked followers about their taste in food (while injecting some humor in the process).

Do something similar, but for your gift guides. Create a poll listing some of your products and ask people to vote on which items would make for great gifts.  

4. Work with your suppliers

Another potential source for gift guide input would be your suppliers. Have a talk with some of your vendors and ask them which items are hot and trending. Their insights could prove to be valuable when you’re creating your guide.

And who knows? If your conversation goes well, you might even get the opportunity to score a great deal on your next order.

5. Think about how you’re going to categorize your products

How products are arranged and categorized can make or break your guide, so take some time to come up with the right categories. There’s no one right answer when it comes to how to categorize your products, as this depends on your business and customers.

But if you need inspiration, consider the following:

For example, if you sell a wide range of products, then you could use categories like “For Him,” “For Her,” or “For the Home,” similar to what Macy’s is doing.

Others such as Bed, Bath, and Beyond are using product categories such as “For Bedroom” or “For Living Room.”

Another option is to categorize gifts according to people’s personalities or roles. Nordstrom, for example, curates gifts according to categories like “The Tech Collector,” “The Traveler,” “Fitness Fanatic,” and more.

And you have a lot of price-conscious customers, consider adding a category like “Gifts under $100 / $50 / $25,” to help them quickly find products that are within their budget.

6. Have a guide for last-minute shoppers

Often, the customers who need gift guides the most are those who are shopping for last-minute presents.

Do them a favor and create a gift guide (or a section within your existing guide) that spotlights easy-to-buy and crowd-pleasing gifts. You could include your bestsellers or items that are practical and can be used by a lot of people.

Total Wine & More did just that last year. The beverage retailer sent a last-minute gift guide which had gift recommendations based on top-selling wines, award-winning spirits, and beverage accessories.

And if all else fails, market your gift cards. They’re the perfect option for customers who are in a rush and are unsure of what to buy.

7. Include bundles

Showcasing individual items is great, but you should also consider throwing in a few bundles or gift sets here and there. It’ll give you the opportunity to showcase items that go together, while subtly upselling products at the same time.

Take a look at the “Gift” section on Sephora’s website. Not only does Sephora put gift sets and bundles front and center, but the company takes a step further by categorizing those gift sets. You’ll find collections like “Value Sets” and gift bundles marked $25 and under.

8. Make sure your gift guide looks great on different channels or platforms

Your customers are likely going to view your gift guide on different channels or platforms, so you’ll want to make sure that your guide looks great no matter what. If you’re creating a digital gift guide, see to it that it’s responsive, so people can view it with ease whether they’re on their desktop or phone.

Giving out physical gift guides? Invest in high-quality paper and printing. You want people actually peruse your guide, rather than treat it like a cheap flyer and just throw it out.

And whether you’re creating physical or digital guides (or both), be sure to only use original, high-quality images. Gift guides are meant to be highly visual, so using low-quality images is a no-no.

Tip

For a detailed guide on how to take products that attract and convert shoppers, be sure to check out our article on product photography here.

9. Consider video

If you have resources to spare, consider creating a video gift guide. Video has proven to be effective in gaining traffic, views, and engagement, so a video gift guide could be just the thing to get people interested in your products.

Check out this example from Bed, Bath, and Beyond. The retailer created a very quick video that gives an overview of some of their products and the people who would appreciate them.

See if you can go down a similar route this holiday season.

10. Target not just your customers, but also those who would be giving them gifts

See to it that your gift guide appeals to people outside your ideal clientele. Remember, your guides should also engage those who would be buying gifts for your target customer. For example, if you’re selling women’s jewelry, then the people who be buying your merchandise as gifts would likely include husbands and sons.

Avoid using jargon or industry-specific terms in your gift guides, as you might end up confusing those outside your market. This tip is particularly helpful if you own a specialty retail store that’s frequented by hobbyists or aficionados.

PGA TOUR Superstore is a great example of a retailer that creates relatable gift guides. They recognize that the people buying from them during gift-giving seasons aren’t necessarily golfers, so they’ve made it simple for these individuals to use their guides. According to Corey, doing this has resulted in a lot of positive feedback from shoppers.

“Non-golfers really love that we make it easy for them to buy a variety of key items, and golfers can find unique specials and items that they may not have found before just because we make those items come alive in our stores and online. It’s about making it fun and easy for people to find the perfect golf gifts.”

Want more holiday advice?

Watch our webinar How to Turn Lookers into Buyers This Holiday Season, with special guest and top 5 industry expert, Bob Phibbs.

This resource teaches you all about:

  • Staff training techniques to implement now, before the holidays
  • How to create displays to ensure your best & brightest will draw repeat shoppers
  • What to promote in your email messages (and what to minimize) to drive sales

 

The post How to Create Holiday Gift Guides That Inspire Shoppers & Increase Sales appeared first on Vend Retail Blog.